“There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals, families or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.” -Simon Sinek

“The path to God leads within”

This book proves it to be true. Scientifically, biologically true. It’s a business book on how to create client loyalty, however the principle of starting with your “why” the purpose or the thing that is driving the behavior can be and should be applied to all aspects of your life.

Simon Sinek explains his theory of the golden circle and how it coordinates with our brains. There are essentially 3 parts of the brain and the inner 2/3 have no capacity for language this is where you have your “why” and your “How”. These two parts of the brain control your feelings. The part of the brain that controls language is the outermost part and also the most superficial it is where the “what” is all important.

After reading this book I was able to section myself out into 3 essential pieces

  1. Me – The Woman, my hobbies, likes, dislike etc (who I am to myself)
  2. Myself – Mommy, Sister, lover stylist coworker (who I am to others)
  3. I – my business, education, events blogs (who I am in Beauty)


First I mentally put everything in its place like books on a library shelf then one by one I began to look at the content on the pages of my life and ask why.

  • Why am I the way I am
  • Why do I have the friends/relationships that I have
  • Why do people come sit in my chair, or why should they

I started to examine my feelings deeper. Being a Scorpio my emotions are more like an ocean in comparison to most people born under other signs, and until now I had never known how to navigate my way through, I was never taught. This book empowered me to strip down bareass and dive overboard into the uncertain waters of myself. Well I actually ship wrecked and was thrown overboard naked and ashamed but diving in sounds much braver. This book has definitely served as a life vest and has truly helped me keep my head above water when I was sure I was drowning.

As I ¬†enter a brand new life, one that I am creating on purpose I am so happy to have this as a foundational piece of literature. Up until now all I had was the bible and well…we see where I ended up, the same place where most of us ended up. If the bible was written by a patriarchal God then “Start with Why” is the Matriarchal wisdom on how to make the magical principals within the bible come to life. I believe Simon may have a special connection to the real God.

This book has helped me sort through the baggage in my life that I have found, to my surprise is not unique to myself alone. I have become an on purpose woman, mother and business owner I recommend it to all of my clients and if you aren’t a big reader I have provided the video he did on the ted talks. Hopefully you are inspired to purchase the book.

Special shout outs to Angie Clay of Liberated Strands, Nina Kovner of A-School and Aura Mae of Azarra Salon.

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